Sunday, 13 December 2009

Craig Oldham 24.11.09

Craig has been a working designer for three years, he started off at the Chase and is now at Music in Manchester.

Twelve things you might learn in your first year as a designer

1. There are two types of designer

BUNCH A: logical/rational (like Vignelli)
BUNCH B: emotional (like carson)

You should find out which bunch you are in so you can find the correct work, and not waste your time.

2. Be honest about your strengths/weaknesses.
Be honest with yourself. Tell clients it will take you some time or cost extra if you don't know how to build a website or do grids, etc.

3. In your portfolio think about the context when photographing work. Don't do the hold the poster up thing because it is cool. Just like as if say in Grafik magazine they line up books against a wall - don't just copy it. It is a style and does not add any substance to your work.

Have a hit-list, research everything there is to know about the agency you want to work for.

7. Graphic design is a job...being a designer is different.
Being a designer is a lifestyle not a 9 to 5. Decide what it is to you.

8. MAKE MISTAKES
Work through it and make it work, keep going. If it looks shit but the idea has integrity then carry on.

10. DESIGN IS JUST 20% OF YOUR DAY

11. HAVE A LIFE OUTSIDE DESIGN
Michael Bierut "be interested in your work..." quote

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