This is the most exciting thing I've seen in a long time. Last autumn I completed a dissertation titled 'Wired? The printed magazine in a digital age', where I explored the relationship between printed and digital publications and how they would develop in the future.
This project pretty much sums up all of my research, I'm absolutely ecstatic.
I'd like to add that as a graphic designer it is great to see how the magazine aesthetic can be retained digitally with the benefits of audio/video and interactivity. No doubt this will be a deciding factor in the migration of readers from print to digital. I'm just curious as to what the print market will be like if this really takes off.